George is one of the most positive people you could ever meet. He is one of Australia's leading exponents of service franchising. Having been a franchisee himself he under-stands what it takes to build up a successful franchise.
His wealth of experience and knowledge benefits all our franchisees. Having started the business from scratch in 1986, Bathroom Werx continued its expansion within the Melbourne market and by early 1990 the time was right to commence national franchising. The Melbourne experience provided the group with an excellent reputa-tion in the market place which enabled the concept to be replicated nationally.
The Melbourne Franchise is the testing ground for new technical, marketing and administrative processes. This ensures that when these processes and procedures are disseminated to other Franchisees they have al-ready gone through the testing process and any difficulties or 'bugs' have already been 'ironed' out.
George uses his wealth of knowledge and his background as a Certified Practising Accountant to assist all other Franchisees in the group. He is also pro-active in using external consultants for the purposes of business planning, marketing and other team building programs.
George has also been active in the Franchise community and has served on the Board of the Franchise Council of Australia for 10 years - 2 years as Chairman, 2 years as Deputy Chairman, 8 years as Finance Director and 3 years as President of the Victorian Chapter.
